Once again on the longest day of the summer, 21st June 2016, Asics the global sports and running brand, brought its event, “Beat The Sun”, to the highest mountain range of Western Europe, in the Chamonix Mont Blanc valley.
Eight teams from around the globe took on the ultimate challenge of trying to beat the sun from sunrise to sunset, as well as each other, on a gruelling 150km loop around the Mont Blanc Massif range. The teams in this relay race come form Northern and Southern Europe, Africa, Asia Pacific and the Americas.
Haute Pursuit was once again chosen by the event organisers to provide logistical support for the event in the planning stages, during and after the event. Our main areas of support were to provide pre-event planning; airport transfers and in resort transportation for athletes; the organisation and journalists; brand signage in town on the course and in all venues; organising the gala dinner in partnership with Asics; logistical planning of the product test day for journalists, and any other areas of support demanded of us.
Charlie Charlesworth, Managing Director of Haute Pursuit, commented “We were delighted to once again provide the logistical support for ‘Asics Beat The Sun’, which is undoubtedly one of the showcase running events in Chamonix Mont Blanc. The event is a showcase for the global sports and running brand, Asics, and in turn gives Haute Pursuit the opportunity to demonstrate where our events skills are strongest! Perhaps one day we may have a staff member entering as one of the amateurs in the teams…”
To find out how Haute Pursuit can help you with your next corporate or sporting event in Chamonix, the French Alps or Europe wide contact us today and let us know what your exciting project is and how you would like us to help.
Photo credits: Manon Simonet de Laborie - MC PiX photography