Revlon wanted to launch its new brand of products for men, American Crew (that includes styling, hair and body, shave and beard, grooming, and fragrance products), to its network of international distributors and use Chamonix as the backdrop for the launch.
The launch would use the musical and cultural icon, Elvis Presley as the poster boy, and would take place over four days and would incorporate a conference element, a gala dinner and launch party. Haute Pursuit was asked to bring their expertise and local knowledge to the mix to provide logistical support for the event.
Haute Pursuit's solution
Source airport transfers, hotel, restaurants, and conference hall to best fit the launch requirements
Handle local supplier relationships on behalf of the client
Manage room dressing and branding support for all venues used
Provide logistical support for the duration of the product launch
"Who could ask for more? A launch for our new range of men's products, in the stunning mountain town of Chamonix, with easy access to an international airport, and an itinerary that included great venues and fun activities. All the attendees thoroughly enjoyed themselves during their time in Chamonix."