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PRODUCT LAUNCH - LEXUS CASE STUDY



ALPINE LOCATION SERVICES

Always keen to broaden our horizons, at the end of the ski season Haute Pursuit was asked to assist with the production of an online advert for a leading global car manufacturer, and we welcomed the opportunity to get involved and provide a full range of film location services.

 

Our client was London based Ivory Production Company, who had recently finished filming a summer kite-surf influenced advert for the Lexus automotive brand and had now been tasked with a winter edition to promote the brand's seasonal health check product and launch their range of winter automotive accessories.

 

The film producer and director first visited Chamonix for a recce, and prior to this our team had sourced suitable road locations, chalet properties and mountain ski areas that could be used for the filming of the advert, all researched from the brief provided by the client. It was a somewhat difficult task to find suitable locations that gave the impression of being in the middle of winter, as by now the spring conditions had set in; it was mid April after all.

 

After a succesful recce, Ivory Production Company presented back their findings to the client, and based on their decisions, we negotiated access to private residences, applied for local permissions, sourced professional ski doubles for the action shots, and planned everything that was required locally to make the filming happen in a two day period. All we needed was the right weather conditions on the day, and some snow prior to that if possible.

 

When the time came for filming, we had a full crew, the advertising agency along with representation from the automotive company making up the team. We provided a "local fixer", a translator and a vehicle with driver to fulfil the requirements of the project. The two days of filming went without a hitch, the crew got all the shots required and the final advert looks amazing; check it out below.

 

Client testimonial from Rowland Kimber, MD and producer at Ivory Production Company.

 

"I cannot recommend Haute Pursuit highly enough. From the initial call to the last airport transfer we felt completely looked after. They took on everything a tricky advertising production with a luxury car brand had to throw at them. Shooting in three border countries, no problem! Casting local ski doubles, no problem! I hope we get to film in Chamonix more, so we can work with these guys again."

Highlights
  • Find locations that are still in the throws of winter
  • Source chalet properties that can be used for filming
  • Gain permissions to film at various road locations throughout the Alps
  • Source actors and stunt doubles for ski and garage scenes
  • Provide translation services
  • Crew transportation for recce and filming



 
 
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