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CORPORATE PRODUCT LAUNCH - INFINITI CASE STUDY



DESTINATION MANAGEMENT AND LOGISTICS SUPPORT TO PRESS LAUNCH

There is no better back drop than the spectacular and jawdropping scenery of the Alps for the most memorable car launch. With some amazing mountain passes in the Mont Blanc Massif region and the possibility to drive on French, Italian and Swiss alpine roads, Infiniti decided Chamonix would be the perfect base for the media launch of their new car, the Q50.

 

Infiniti then engaged the corporate event management services of Haute Pursuit to assist them in the successful delivery of their corporate product launch.

 

Haute Pursuit's solution:

 

Select challenging driving routes where activities and visits could be incorporated.

Evening social events, organising two very different and exclusive dining experiences.

Maintain the fleet of cars, ensuring they were fuelled, immaculately detailed, the satnavs were programmed, water and soft drinks provided. 

 

Throughout the corporate product launch, the Haute Pursuit team were on hand to ensure smooth running of the itinerary, catering for Infiniti staff and journalist needs, supplier liaison and any other event management issues that needed addressing.

 

Overview of the press launch weekend

 

Saturday
Arrival of journalists at Bellegarde sur Valserine train station 
Journalists experience driving Infiniti Q50 cars to Chamonix
Arrival at stunning five star chalet complex

Husky sledding activity
Gourmet dinner in a cosy cottage style restaurant

 

Sunday
Morning skiing /snowboarding activity
Drive cars to Martigny, enabling the journalists to experience the cars handling on challenging alpine roads

Surprise stop before the border for downhill sledding activity
Group visit to the historic car collection at Fondation Pierre Gianadda

Return to Chamonix for a unique dinner experience in a traditional yourte

 

Monday
Journalists return to Bellegarde station

 

For more information on how we can assist with your next corporate product launch whether it is something as big as a car or as small as a hand held personal device, contact us today to find out how we can assist.

 

Highlights
  • Itinerary and logistical delivery for attending directors
  • Vehicle storage and and pre-drive preparation
  • Programme delivery for journalists
  • Two waves of six journalists
  • Six vehicles
  • Inspirational supporting activities



 
 
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  • "On behalf of all the CHX staff… I would like to say a big thank you to you and all of your team from Haute Pursuit who worked on this event. You did such an excellent job and produced great results – the team are buzzing and had an amazing time. Our CEO has asked me pass on his thanks , and ....."

    PLATINUM PROPERTY PARTNERS
    Corporate Event

    "Your attention to detail was second to none. Our senior directors were very impressed. We appreciate your work and flexibilty."

    BP
    Corporate Event

  • "Your attention to detail was second to none. Our senior directors were very impressed. We appreciate your work and flexibilty."

    BP
    Corporate Event

    "The trip perfectly combined every element that an incentive trip should have: adventure, luxury, relaxation and culture. On all the events I've operated in my career, this was by far and away the most happy I have ever been with the service I've received as a client."

    UNILEVER
    Corporate Event

  • "The trip perfectly combined every element that an incentive trip should have: adventure, luxury, relaxation and culture. On all the events I've operated in my career, this was by far and away the most happy I have ever been with the service I've received as a client."

    UNILEVER
    Corporate Event

    "Hi Gents Just a quick thank you for all your hard work this weekend to you guys and your team/all involved. Feedback has been great and everyone had a fab time, please pass on our thanks to all. Sarah "

    TRADITION
    Corporate Event

  • "Hi Gents Just a quick thank you for all your hard work this weekend to you guys and your team/all involved. Feedback has been great and everyone had a fab time, please pass on our thanks to all. Sarah "

    TRADITION
    Corporate Event

    "Many thanks for the last two days, they were outstanding for all the team: Superb activities, well scheduled, the hotel was well equipped and Haute Pursuit are a top team of highly professional event managers and very caring for us. See you soon for our next event."

    DANONE WATERS
    Corporate Event

  • "Many thanks for the last two days, they were outstanding for all the team: Superb activities, well scheduled, the hotel was well equipped and Haute Pursuit are a top team of highly professional event managers and very caring for us. See you soon for our next event."

    DANONE WATERS
    Corporate Event

    "I wanted to congratulate you for organising our last three seminars. Our teams in France and Spain were unanimously pleased. Again our thanks for the efficiency, availability and professionalism made by Haute Pursuit in organising these events. The team building activities and venues chosen by....."

    SYSTEM X
    Corporate Event

  • "I wanted to congratulate you for organising our last three seminars. Our teams in France and Spain were unanimously pleased. Again our thanks for the efficiency, availability and professionalism made by Haute Pursuit in organising these events. The team building activities and venues chosen by....."

    SYSTEM X
    Corporate Event

    "The conference was delivered without fault. Your diligence and hard work are to be applauded. We will definitely recommend your services internally. "

    VODAFONE
    Corporate Event

  • "The conference was delivered without fault. Your diligence and hard work are to be applauded. We will definitely recommend your services internally. "

    VODAFONE
    Corporate Event

    "Thank you for what was a wonderful weekend, the feedback from the group was the strongest in the 6 years I have been involved, and in particular everyone was impressed and commented on the coordination and support your team offered. Thanks again and we will be back next year with a group doubl....."

    OCH ZIFF
    Corporate Event

  • "Thank you for what was a wonderful weekend, the feedback from the group was the strongest in the 6 years I have been involved, and in particular everyone was impressed and commented on the coordination and support your team offered. Thanks again and we will be back next year with a group doubl....."

    OCH ZIFF
    Corporate Event

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    UBS
    Corporate Event

  • "We do not trust our top clients with just anyone. You beat all expectations. We cannot say more than that."

    UBS
    Corporate Event

    "The conference was a complete success! The inspiring location and fabulous scenery coupled with great food and a teambuilding activity that allowed us to enjoy all that Courmayeur has to offer created a memorable and motivational experience for the whole team. A very big thank you to the Haute ....."

    HSBC
    Corporate Event

  • "The conference was a complete success! The inspiring location and fabulous scenery coupled with great food and a teambuilding activity that allowed us to enjoy all that Courmayeur has to offer created a memorable and motivational experience for the whole team. A very big thank you to the Haute ....."

    HSBC
    Corporate Event

    "The Conference was a tremendous success! Everybody loved the location and said the GPS treasure hunt was the best team building activity of the year. We will definitely use this activity and your team again. "

    GIVAUDAN
    Corporate Event

  • "The Conference was a tremendous success! Everybody loved the location and said the GPS treasure hunt was the best team building activity of the year. We will definitely use this activity and your team again. "

    GIVAUDAN
    Corporate Event

    "On behalf of all the CHX staff… I would like to say a big thank you to you and all of your team from Haute Pursuit who worked on this event. You did such an excellent job and produced great results – the team are buzzing and had an amazing time. Our CEO has asked me pass on his thanks , and ....."

    PLATINUM PROPERTY PARTNERS
    Corporate Event